Friends or Foes? Exploring the Framing of Artificial Intelligence Innovations in Africa-Focused Journalism

Abstract

The rise and widespread use of generative AI technologies, including ChatGPT, Claude, Synthesia, DALL-E, Gemini, Meta AI, and others, have raised fresh concerns in journalism practice. While the development represents a source of hope and optimism for some practitioners, including journalists and editors, others express a cautious outlook given the possibilities of its misuse. By leveraging the Google News aggregator service, this research conducts a content and thematic analysis of Africa-focused journalistic articles that touch on the impacts of artificial intelligence technology in journalism practice. Findings indicate that, while the coverage is predominantly positive, the tone of the articles reflects a news industry cautiously navigating the integration of AI. Ethical concerns regarding AI use in journalism were frequently highlighted, which indicates significant apprehension on the part of the news outlets. A close assessment of views presented in a smaller portion of the reviewed articles revealed a sense of unease around the conversation of power in the hands of tech giants. The impact of AI on the financial stability of media outlets was framed as minimal at present, suggesting a neutral, wait-and-see position of news outlets. Our analysis of predominantly quoted sources in the articles revealed that industry professionals and technology experts emerge as the most vocal voices shaping the narrative around AI’s practical applications and technical capabilities in the continent.