Fostering Rural Entrepreneurship through Targeted Support: An Examination of the National Office for Agricultural Advisory Programs

Abstract

This qualitative case study examines the impact of a mentoring entrepreneurship. program in Morocco’s rural Casablanca-Settat region. Implemented by the National Office for Agricultural Advisory, the program fosters rural development by promoting a collaborative ecosystem. Analysis using NVIVO14 reveals that the program facilitates knowledge sharing, resource pooling, and network expansion among key institutions, leading to a significantly improved entrepreneurial environment. The study highlights specific support needs of rural entrepreneurs, including access to financing, business plan development, agricultural technology, and marketing expertise. Notably, the program demonstrates success in establishing new businesses, creating jobs, and contributing to regional economic development. This research underscores the importance of tailoring entrepreneurial support programs to address the unique challenges and opportunities present in rural areas, offering valuable insights for policymakers, development practitioners, and researchers promoting rural entrepreneurship.