Exploring Mobile Phone Usage for Agricultural Inputs Access among Smallholder Farmers in Mpwapwa District, Tanzania: Demographic Factors, Access Methods, and Challenges

Abstract

This study investigates how smallholder farmers in Mpwapwa District, Tanzania, utilize mobile phones to access crucial agricultural input information. The study was grounded on theory of reasoned action (TRA) and gratification theory (UGT). Utilizing a case study design with a quantitative approach, data were collected from 384 participants through structured surveys. The data collected were analyzed using the Statistical Package for Social Sciences (SPSS).The findings reveal significant demographic influences on mobile phone usage, particularly highlighting the active participation of the 19–39 age groups in seeking agricultural information. Various methods employed by farmers to access farm input information were assessed, demonstrating a reliance on mobile technology despite existing challenges. These challenges include knowledge gaps, financial constraints, and limited technical skills, which impede effective usage. The study emphasizes the importance of targeted interventions to enhance mobile technology adoption among farmers. Recommendations are provided to optimize mobile phone use, aiming to improve farmers' access to essential agricultural inputs and ultimately enhance productivity.