Exploring ethics and trust for sustainable construction business development

Abstract

Construction business sustainability remains a persistent challenge in the industry, yet limited research has focused on its business dimensions and pathways to long-term viability. This study investigates the relationship between ethics, trust, and the development of the construction business in Ghana, employing a quantitative methodology. Data were collected by way of questionnaires and analysed using SPSS and AMOS, with a focus on constructs such as regulatory compliance, transparency, fair dealing, and financial soundness. Reliability, validity, and structural models were tested to assess the strength of the relationships. Findings reveal a strong positive correlation between ethics, trust, and business development in the construction sector. Elements such as open communication and fair treatment of employees emerged as significant contributors to this relationship. The results confirm that ethics and trust are foundational drivers of innovation, competitiveness, and sustainable business growth in construction. This research is the first to apply the ethics, trust, and construction business development model, offering new insights into its impact on performance. While the sample size and industry-specific focus may limit broader applicability, the findings provide a valuable foundation for further research across different contexts.