book chapter · Synthesis lectures on engineering, science, and technology

Enhancing Customer Engagement in Loyalty Programs Through AI-Powered Market Basket Prediction Using Machine Learning Algorithms

Mohamed Meftah
Soumaya Ounacer
Mohamed Azzouazi

202410 citationsHassan II University Casablanca

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Research topics

Customer churn and segmentation
Stock Market Forecasting Methods
Big Data and Business Intelligence

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DOI: 10.1007/978-3-031-50300-9_18

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