article · Zenodo (CERN European Organization for Nuclear Research)
This research examined employee referrals and innovative engagement within telecommunications companies in Anambra State. It specifically investigated how the quality of referrals influenced innovative work behaviour and the effect of referral participation on innovative capacity. The study was grounded in the resource-based view and social exchange theory frameworks. A descriptive research approach was employed, targeting a population of 280 employees. Using Krejcie and Morgan’s table, a sample size of 162 was determined, with 154 valid responses ultimately analysed. A simple sampling method was applied, and data were gathered through a structured questionnaire. The collected data were analysed using descriptive statistics while hypotheses were tested with simple regression and ANOVA. Results showed that quality referrals have a significant positive effect on innovative work behaviours, and referral participation significantly influenced innovative capacity. The study concluded that encouraging employees to engage in referral activities helps attract suitable talent, fostering innovation and creativity. It is recommended that telecommunications companies promote referral participation and enhance referral quality to increase innovativeness and maintain a competitive edge.
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DOI: 10.5281/zenodo.19283908
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