Effects of Recognition on Motivation of Volunteers in Non-Governmental Organizations in Tanzania: A Case of World Vision in Tanzania

Abstract

This study investigates the impact of various recognition practices on volunteer motivation in non-governmental organizations (NGOs) in Tanzania, with a focus on World Vision Tanzania. The research addresses the challenge of maintaining volunteer engagement and retention in resource-constrained environments. This study used descriptive research design. Simple random sampling method was used to select 81 respondents. Quantitative data was collected by use of questionnaires. Data was analysed using multiple regression method by the aid of Statistical Package of Social Scientists Program (SPSS). The findings reveal that recognition significantly influences volunteer motivation. Recognition from superiors (Beta coefficient= 0.987, Sig. value = .000) and Member recognition being treated as an integral part of the organization (Beta coefficient= 0. 832, Sig. value = .000) emerged as the most potent motivators. Personal forms of recognition, such as verbal acknowledgment, were found to be more impactful than public or formal recognitions. Based on these results, the study recommends a multi-faceted approach to volunteer recognition, emphasizing personal acknowledgment, organizational inclusion, and strategic use of formal recognition methods. The research suggests that NGOs should prioritize training for supervisors on effective recognition practices, create an inclusive organizational culture, and regularly assess and adapt their recognition strategies to maintain long-term volunteer motivation and engagement.