Effects of digital platforms on improved market access and reduced food losses for emerging farmers in South Africa

Abstract

Introduction Digital platforms are increasingly recognized as catalysts for agricultural transformation, offering tools that enhance coordination, market transparency, and post-harvest management. In South Africa, their potential is particularly relevant for emerging farmers who face structural challenges such as limited access to capital, infrastructure, and formal markets. Problem statement Despite the availability of digital innovations, adoption remains uneven due to barriers including digital illiteracy, inadequate training, and poor rural connectivity. These challenges raise critical questions about the extent to which digital platforms practically improve market access and reduce food losses. Methodology This review paper examines how digital technologies influence market access and food loss outcomes within the agricultural value chains. Results and discussion Evidence suggests that digital platforms improve coordination between producers and buyers, enhance price discovery, and reduce inefficiencies in post-harvest handling. However, infrastructural and institutional constraints moderate these benefits. Conclusion The findings highlight the importance of strengthening digital literacy programs for emerging farmers, the need for investment in rural broadband and mobile infrastructure and integrating digital platforms into formal market systems and agricultural extension services. Study implications The review emphasize the need for supportive policy frameworks that promote platform interoperability, encourage public–private partnerships to scale inclusive agri-tech solutions, and address affordability and access barriers within smallholder farming communities.