Effect of video-mediated extension on stakeholders’ propensity to participate in maize-grain-poultry-feed agribusiness cluster in Oyo state, Nigeria

Abstract

The study examined the effect of video mediated extension on stakeholders’ propensity to participate in maize-grain-poultry-feed agribusiness cluster (ABC) in Oyo state, Nigeria. A total of 111 prospective maize-grain-to-poultry-feed actors were sampled using a multistage sampling procedure. Data were analyzed using descriptive statistics, t-test, ANOVA (at ?0.05). Most (78.4%) were not aware of ABC before the video mediated extension. After the video intervention, majority (84%) rated ABC as highly beneficial, with enhancement of productivity (192.8) as the most rated. Inadequate finance (182.9) and poor record/inventory (180.2) were regarded as the most severe constraints perceived to affect ABC formation and sustainability. Further result post video-mediated intervention reveals that majority of the stakeholders (82.9%) became knowledgeable about ABC while 96.4% were rated highly willing to involve in ABC. Significant difference existed in the knowledge of ABC before (mean = 4.68) and after (mean = 83.39) the VME (p = 0.000). There was no significant difference in the willingness to participate in ABC across the different actors (p = 0.221). The study concludes that video mediated extension was effective as it engendered high propensity and practicality of agribusiness cluster for the poultry feed value chain among key actors.