Effect of Digital Security Systems on Market Performance in 3-5 Star Rated Hotels in Nakuru County, Kenya

Abstract

The study sought to assess the effect of digital security systems on hotel market performance in 3- 5-star rated hotels in Nakuru, Kenya. The research included a conceptual framework that showed the relationship between digital security systems and market performance. A descriptive research design was used to help evaluate the opinions of the target population, which included the staff and managers of the major departments within the hotels under study. Both closed and open-ended questionnaires were used for data collection. A census was done for all the managers while staff were selected using a cluster sampling technique. A total of 152 out of the 200 questionnaires that were issued were usable for the study. The data was analysed using both descriptive and inferential statistics. The findings of the study indicated a positive correlation between the utilisation of digital security systems and market performance. The study found that access control systems exert the most significant influence on the market performance of 3- 5 star rated hotels in Nakuru County compared to the other three variables under study. The study concludes that digital security systems are vital components contributing to the improvement of hotel performance. The study recommends stakeholders enforce digital security standards within the hotel sector and emphasise the importance of digital security systems to enhance guest safety. In addition, hotels should prioritise development of user-friendly systems. Further studies, as recommended by the study, can focus on the influence of digital security systems in different tourism sectors beyond hotels and include customers as the target population