E-Payment and Online Shopping Behaviour of University of Calabar Students

Abstract

This study examined e-payment and online shopping behaviour of Unical students. The study adopted a descriptive survey research design. The population of the study was 7226 students in the Faculty of Management Sciences, University of Calabar. The sample size was 379 students determined using the Taro Yamane formula. Data were collected using a structured questionnaire. The collected data were analyzed using descriptive statistics. The hypotheses of the study were tested using Multiple Regression Analysis. The study found that e-wallets, mobile payment systems, net banking, and debit cards all significantly affect the online shopping behaviour of Unical Students. The study concluded that e-payment plays a vital role in online shopping behaviour at the University of Calabar.