article · Place Branding and Public Diplomacy

District branding: content analysis toward identifying brand dimensions at the district scale

Salma Ghanem
Marwa Khalifa
Sherif El‐Fiki
Samy Afifi

20243 citationsAin Shams University

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Research topics

Educational Research and Analysis
Social Development and Education Research
Consumer Behavior in Brand Consumption and Identification

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DOI: 10.1057/s41254-024-00343-8

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