Consumers’ frequency of purchasing behavior of organic honey and butter foods from the farmers’ food product market in Northwest, Ethiopia: a poisson regression approach

Abstract

World economies are currently concerned about insufficient food supplies, food adulteration, and heavy reliance on manufactured foods. The study investigated the frequency of purchasing behaviors of organic honey and butter foods from the farmers’ food product market in Debre Markos District, Northwest Ethiopia, to shed light on this issue. A cross-sectional survey of 353 sample consumers was conducted in the study area. Consumers who buy honey and butter at the farmers’ market are chosen at random and interviewed using a structured questionnaire. Descriptive statistics and the Poisson regression model were used to analyze the data. The empirical results of the Poisson regression model revealed that socioeconomic characteristics of the consumer (gender, age, income, and education), product characteristics (quality, price, taste, adulteration, and risk), consumer trust, and knowledge all had a significant influence on the consumer’s frequency of purchasing honey and butter products. The implication is that improving product quality, increasing consumer trust, and reducing product adulteration from other unnecessary products are all necessary to increase the frequency with which consumers purchase products. It is suggested that organic food safety and quality be regulated accordingly.