article · PEDIATRICS

Celebrity-Owned Alcohol Brands Promoted on Social Media

Gedefaw Diress
Dan Anderson-Luxford
Paula O’Brien
Jack Delmenico
Emmanuel Kuntsche
Zhen He
Megan Cook
Benjamin Riordan

2026Debre Markos University

Abstract

Celebrities' posts about their own alcohol brands were common and accessible to underage users. Policymakers should implement stricter regulations on alcohol promotions on social media to protect adolescents from exposure to alcohol-related content.

Research topics

Substance Abuse Treatment and Outcomes
Social Media in Health Education
Smoking Behavior and Cessation

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DOI: 10.1542/peds.2025-072753

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