article · International Conference on Tourism Research
Bleisure (or Business Leisure) travel growth in recent times has meant a greater focus must be placed on the needs of the corporate traveller who wants to indulge in some leisure activities during their trip. For this keynote presentation, the presenter explored current studies on bleisure travel and reimagined business travel as a means to achieve an end, where leisure travel may be the end itself, especially among academics. This notwithstanding, future studies on bleisure travel are needed to not only identify the actual needs or motivations of specific bleisure traveller groups, but also the variables affecting their choices, in a highly dynamic industry. The rise of bleisure travel means travellers who are willing to spend more money and stay longer, which is good news for the travel business.
This page summarises published work. The authoritative version sits with the publisher.
DOI: 10.34190/ictr.7.1.2194
Is something wrong with this record? Report it or request removal.
Discussion
Have you built on this work, tried to replicate it, or seen it applied in practice? Share what you know. Verified researchers and MARATTO™ domain experts can open a discussion, and any member can reply. Contributions are reviewed before they appear.
No discussion yet. Open the first thread.
New to MARATTO™? Create a free account.
