Assessments of Factors Affecting Mobile Banking Adoption Among Bank Users in Tullu Bollo Town, Ethiopia, 2023

Abstract

The most accessible gadget is the mobile phone. Researchers have defined mobile banking as a system that allows users to access financial services via their phones including making payments, viewing account summaries and conducting financial transactions. The primary objective of this study was to evaluate factors influencing the adoption mobile banking among banks` customers in Tullu Bollo Town, Ethiopia. The totals of 404 clients were required for this study. The study participants were chosen from all Banks using the convenient sampling technique. Data was entered into the Epi-data manager version 4.62 software application and exported to Statistical Package for Social Science version 25. Both descriptive analysis (such as frequencies, percentages, means, and standard deviation) and inferential analysis was done. The result of this study was presented using text, tables, and charts. A data for this study were collected from 404 study participants, and 391 banks customers were the interviewed and gave the response rate of 96.78%. This study was clearly indicated perceived usefulness, perceived trust and services qualities were significantly associated with mobile banking adoption. Managers and banks workers work hard on giving advice and information on usefulness trust, and services qualities of mobile banking to enhance mobile banking adoption.