ASSESSMENT OF AVAILABILITY OF THE INTERNAL MARKETING ELEMENTS AT FACULTY OF NURSING

Abstract

Background: The aim of this study was to assess the availability of internal marketing elements among internal customers of the Faculty of Nursing, Port Said University. Sample: the study was carried on all available internal customers of the faculty (n=378). Research design A descriptive research design was utilized. Data collection tools: data are collected using three tools: to assess the availability of internal marketing elements for teaching staff, employees and nursing students.Results: revealed that the most available element of the internal marketing among teaching staff, employees and students is the communication element(76.5%, 69.1%, 72.1% retrospectively), followed by supervision (75.1%) and scientific research support among teaching staff(73.2%), supervision and safety measures among employees (67%) and supervision and achievement and rewards among students (70.7%). Whereas, the lowest available element is the benefits among teaching staff, employees and students (52.5%, 43.5%,68.2% retrospectively). Conclusion: availability of internal marketing elements at the faculty is moderately fulfilled. The highest mean score of it were among the teaching staff (70.6%) followed by students(69.5%) and employees (62.3%). Recommendations:The study recommended that academic managers have to develop an internal marketing strategy for Faculty of Nursing at Port Said University.