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article · The Journal of Applied Behavioral Science

Artificial Intelligence (AI) Coaching: Redefining People Development and Organizational Performance

202424 citationsOpen accessStellenbosch University

In plain language

The integration of artificial intelligence, particularly generative tools, with workplace coaching is positioned to alter employee support and professional development permanently. Established research already confirms the value of traditional organisational coaching, whereas artificial intelligence coaching is currently demonstrating early indications of efficacy. Merging these approaches offers potential improvements in individual and organisational learning, employee wellness, and overall business performance. To achieve substantial gains, organisations face the challenge of determining how to apply artificial intelligence tools effectively. Understanding this transition requires examining present and future workplace applications, remaining mindful of necessary implementation factors, and distinguishing valid operational risks from exaggerated concerns regarding automated coaching systems.

Key takeaways

  • The integration of generative artificial intelligence with organisational coaching is transforming employee support and development.
  • While traditional organisational coaching has well-documented benefits, artificial intelligence coaching demonstrates early indications of promise.
  • Combining artificial intelligence with workplace coaching may improve individual learning, employee wellness, and overall organisational performance.
  • The primary challenge involves determining how to deploy artificial intelligence tools effectively to achieve substantial gains.
  • Practical adoption requires balancing genuine considerations against exaggerated concerns regarding automated coaching.

Why it matters

Workplace coaching enhances employee skills and wellness, but scaling human coaching can be challenging. Exploring artificial intelligence coaching clarifies how organisations might broaden access to staff development. It also helps decision-makers differentiate between realistic capabilities and inflated expectations when considering emerging generative tools for human resource support.

Commercialisation angle

The technology applies to corporate training, employee wellness, and human resource management within enterprises. Intended users include human resource professionals and organisational leaders looking to scale development programmes. According to the abstract, artificial intelligence coaching shows early signs of promise, indicating that practical applications are in an early stage of development and validation.

AI-generated from the published abstract. Always read the original work before citing.

Abstract

The confluence of organizational coaching and artificial intelligence (AI), specifically generative AI is set to permanently change how employees are developed and supported. This could result in significant benefits to individual and organizational learning, wellness, and performance. The benefits of organizational coaching are well documented through rigorous research, while the efficacy of AI coaching shows early signs of promise. The challenge now is how to optimally leverage AI in organizational coaching for exponential gains. In this article, I will explore the current and potential future applications of AI coaching in organizations, what we must be cognizant of, and which concerns are overhyped.

Research topics

  • Job Satisfaction and Organizational Behavior
  • Educational Leadership and Innovation
  • Digital Mental Health Interventions

Read the original research

This page summarises published work. The authoritative version sits with the publisher.

DOI: 10.1177/00218863241283919

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