MARATTO

article · International Journal of Business Ecosystem and Strategy (2687-2293)

Are local communities participating in ecotourism projects?

20242 citationsOpen accessUniversity of Zululand

Abstract

A well-crafted ecotourism strategy that encourages the participation of poor rural communities could create opportunities for local communities’ residents. This study investigated whether the local communities are participating in the implementation of ecotourism projects. A mixed-methods approach was adopted in the form of interviews and questionnaires. The Statistical Package for the Social Sciences (SPSS) and ATLAS TI applications were used for data analysis, respectively. The findings indicate that community members had not been properly informed about ecotourism services across the four local municipalities, thereby, community participation in ecotourism activities was somewhat sporadic, inconsistent, and informal. An improved communication network is recommended to encourage local participation in ecotourism businesses.

Research topics

  • Diverse Aspects of Tourism Research
  • Digital Marketing and Social Media
  • Environmental Education and Sustainability

Sustainable Development Goals

Read the original research

This page summarises published work. The authoritative version sits with the publisher.

DOI: 10.36096/ijbes.v6i3.492

Is something wrong with this record? Report it or request removal.

Discussion

Discuss this research

Have you built on this work, tried to replicate it, or seen it applied in practice? Share what you know. Verified researchers and MARATTO™ domain experts can open a discussion, and any member can reply. Contributions are reviewed before they appear.

No discussion yet. Open the first thread.