book chapter · Advances in hospitality, tourism and the services industry (AHTSI) book series
Egypt's ancient heritage sites are a major draw for global tourism, attracting millions of visitors each year. However, effectively managing and enhancing the visitor experience at these complex and historically significant locations presents ongoing challenges. This chapter explores how artificial intelligence (AI) technologies can be leveraged to improve various aspects of the tourist experience at Egypt's heritage sites. Strategic implementation of AI can significantly enhance visitor experience, satisfaction, and overall engagement at Egypt's archaeological treasures. Recommendations are provided for policymakers, tourism authorities, and industry stakeholders to effectively integrate AI capabilities while preserving the integrity of these irreplaceable cultural assets. The chapter contributes important insights into the evolving role of AI in elevating the tourist experience at the world's most iconic heritage destinations.
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DOI: 10.4018/979-8-3693-7021-6.ch012
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