AI-Driven Social Media Monetization Policy and Consumer-Centric Engagement in Digital Marketing

Abstract

This study explored social media monetization policy in Nigeria as a potential avenue for a new social contract as a digital economy development indicator and entrepreneurship sustainability. By examining existing monetization policy, regulatory challenges, and the socio-economic implications for digital content creators and stakeholder's engagement, the paper highlights the urgent need for policies that balance profitability with targeted digital marketing campaign and consumer protection with artificial intelligence (AI). The study adopted a random sampling technique, 10 real estate companies were selected from the 15 medium scale real estate companies in the study area. Of the completed questionnaires, 75% were recovered and deemed valuable for the data analysis. The results of the study indicated that significant portion of medium scale real estate investment companies generated between 20million and 100million in revenue after implementing data-driven product engineering digital marketing, which is more than they did in the year before digital marketing implementation.