A SYSTEMATIC REVIEW OF THE GLOBAL AND SOUTH AFRICAN ORANGE INDUSTRY: COMPETITIVE CONDITIONS AND MARKET DYNAMICS

Abstract

This systematic review analyzes the global and South African orange industries, with a focus on their competitive landscape and market dynamics. Oranges, which were initially cultivated in the Himalayan foothills, have evolved into the most widely produced fruit globally, characterized by significant production and export volumes. Employing a systematic literature review methodology, this study consolidates findings from research conducted between 2000 and 2023, highlighting challenges such as disease outbreaks, climate change, market regulations, and the increasing significance of sustainability in consumer preferences. The analysis identifies North America, particularly the United States, as the leader in the global orange market, while the Asia Pacific region demonstrates a rising demand for orange juice. South Africa, which boasts a rich citrus heritage dating back to 1654, exports the majority of its orange production but confronts challenges related to compliance with international standards and intensifying global competition. The review assesses critical factors influencing the industry, including the utilization of natural resources, regulatory frameworks, and government support. The findings underscore the necessity for innovative strategies and sustainable practices to sustain competitiveness. The study concludes with practical recommendations for stakeholders, advocating for enhanced research and development, improved disease management, and diversification into value-added products to meet evolving market demands. This review offers valuable insights for policymakers, industry participants, and researchers seeking to promote resilience and growth within the orange sector.