A game theoretic framework for controlling the behavior of a content seeking to be popular on social networking sites

Abstract

Over the years, people are becoming more dependent on Online Social Networks, through whom they constitute various sorts of relationships. Furthermore, such areas present spaces of interaction among users; they send more messages and posts showing domains they are interested in to guarantee the level of their popularity. This popularity depends on its own rate, the number of comments the posted topic gets but; also on the cost a user has to pay to accomplish his task on this network. However, the selfish behavior of those subscribers is the root cause of competition over popularity among those users. In this paper, we aim to control the behavior of a social networks users who try their best to increase their popularity in a competitive manner. We formulate this competition as a non-cooperative game. We porpose an efficient game theoretical model to solve this competition and find a situation of equilibrium for the said game.