2024Open access
Brand Communication and Its Influence on Brand Loyalty in the Banking Industry: The Case of First National Bank CustomersActive, last published 2026
In consumer behavior in brand consumption and identification
Zamabomvu Tracey
Dube
“Research focused on Consumer Behavior in Brand Consumption and Identification and adjacent fields.”
University of South AfricaSouth Africa
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Claim Your Profile01 · About the work
What I study
amabomvu Tracey Dube is a researcher working on Consumer Behavior in Brand Consumption and Identification. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Zamabomvu's work has been cited 0 times across 1 active year. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
05 · Research focus
Topics
Consumer Behavior in Brand Consumption and Identification×1Customer Service Quality and Loyalty×1Marketing and Advertising Strategies×1
06 · Where I am
Affiliations
CurrentlyUniversity of South Africa, South Africa
07 · Selected work
Recent publications
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