2025Open access1cites
Consumer Emotions and Feel Data in Marketing: A Comprehensive Literature ReviewInternational Journal of Accounting and Economics Studies, Consumer Behavior in Brand Consumption and Identification
Active, last published 2026
In consumer behavior in brand consumption and identification
Yahia
Mouammine
“Research focused on Consumer Behavior in Brand Consumption and Identification and adjacent fields.”
Université Ibn-TofailMorocco
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Claim Your Profile01 · About the work
What I study
ahia Mouammine is a researcher working on Consumer Behavior in Brand Consumption and Identification. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Yahia's work has been cited 6 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
05 · Research focus
Topics
Consumer Behavior in Brand Consumption and Identification×3Consumer Retail Behavior Studies×3Digital Marketing and Social Media×1Virtual Reality Applications and Impacts×1Creativity in Education and Neuroscience×1
06 · Where I am
Affiliations
CurrentlyUniversité Ibn-Tofail, Morocco
Research themes (UN SDGs)
07 · Selected work
Recent publications
2026Open access1cites
AI in customer experience and digital marketing: a bibliometric and thematic review (2004–2025) with sensory marketing lensCogent Business & Management, AI in Service Interactions
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