27 Aug 2026Open access
Cultural values and AI influencers: how trust and attachment drive decision confidence among consumers in the beauty and fashion marketPublisher siteFrontiers in Communication, Digital Marketing and Social Media
Active, last published 2026
In technology adoption and user behaviour
Winston Asiedu
Inkumsah
Scholar“Research focused on Technology Adoption and User Behaviour and adjacent fields.”
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01 · About the work
What I study
inston Asiedu Inkumsah is a researcher working on Technology Adoption and User Behaviour. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Winston's work has been cited 17 times across 1 active year. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Technology Adoption and User Behaviour×3Customer Service Quality and Loyalty×3Digital Marketing and Social Media×2Consumer Behavior in Brand Consumption and Identification×2Consumer Retail Behavior Studies×2
04 · Where I am
Affiliations
Affiliation on published researchUniversity of Professional Studies, GhanaDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
2 works15 Jun 2026
“Determinants of Customer-Based Brand Equity (CBBE) in the Hospitality Industry of an Emerging Sub-Saharan Country: Sustainability as an Integral Part”Publisher siteJournal of Global Marketing, Environmental Sustainability in Business
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