202214cites
Using Social Marketing to Demystify the Myths Surrounding Covid-19 Vaccination: The Mediating Role of Important OthersSocial Marketing Quarterly, Vaccine Coverage and Hesitancy
Active, last published 2026
In digital marketing and social media
William Adomako
Kankam
“Research focused on Digital Marketing and Social Media and adjacent fields.”
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Claim Your Profile01 · About the work
What I study
illiam Adomako Kankam is a researcher working on Digital Marketing and Social Media. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
William's work has been cited 131 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
05 · Research focus
Topics
Digital Marketing and Social Media×2Organizational and Employee Performance×2Technology Adoption and User Behaviour×1Consumer Behavior in Brand Consumption and Identification×1Agricultural Innovations and Practices×1
06 · Where I am
Affiliations
CurrentlyCape Coast Technical University, Ghana
07 · Selected work
Recent publications
View all 7 works2024
Building Strong University Brand Equity Through Public RelationsAdvances in marketing, customer relationship management, and e-services book series, Corporate Identity and Reputation
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