26 Aug 2026
How Can Influencers Uphold Authenticity and Cultivate Loyalty Amid Commercial Endorsements? The Moderation of Content TypePublisher siteJournal of African Business, Media Influence and Health
Active, last published 2026
In consumer behavior in brand consumption and identification
Samuel Hudson
Mrisha
Scholar“Research focused on Consumer Behavior in Brand Consumption and Identification and adjacent fields.”
Mzumbe University
Tanzania
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01 · About the work
What I study
amuel Hudson Mrisha is a researcher working on Consumer Behavior in Brand Consumption and Identification. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Samuel's work has been cited 48 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Consumer Behavior in Brand Consumption and Identification×4Digital Marketing and Social Media×4Customer Service Quality and Loyalty×2
04 · Where I am
Affiliations
Affiliation on published researchMzumbe University, TanzaniaDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
3 works25 Feb 2026
Winning consumer purchase intent: Why influencer content credibility and social presence matterPublisher siteStrategic Business Research, Digital Marketing and Social Media
6 Feb 2024Open access27cites
The power of influence: How social media influencers are shaping consumer decision making in the digital agePublisher siteJournal of Consumer Behaviour, Digital Marketing and Social Media
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