1 Apr 2026
A TAM-Based Analysis of Instagram Usage and Gen Z Demographic Factors Influencing Purchase Intention Via Nano-InfluencersPublisher siteActive, last published 2026
Rodney Graeme
Duffett
Scholar“Research profile drawn from open scholarly records.”
Cape Peninsula University of Technology
South Africa5
H-index
63
Citations
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01 · About the work
What I study
research summary for Rodney Graeme Duffett will appear here once their profile is updated.
02 · Reach
Publication output and reach
Rodney's work has been cited 63 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
04 · Where I am
Affiliations
Affiliation on published researchCape Peninsula University of Technology, South AfricaDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
8 works1 Apr 2026
The Effect of Instagram Fashion Advertising Usage and Demographic Variables on Gen Y’s Purchase Intention: A South African TAM-based StudyPublisher site23 Mar 2026Open access
The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banksPublisher siteInterdisciplinary journal of management sciences., Digital Marketing and Social Media
13 Aug 2024Open access5cites
Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approachPublisher siteInternational Journal of Sports Marketing and Sponsorship, Digital Marketing and Social Media
31 May 20245cites
Using Social Media as a Marketing Communication Strategy: Perspectives from Health-Related Non-Profit OrganizationsPublisher siteJournal of Nonprofit & Public Sector Marketing, Digital Marketing and Social Media
29 Apr 2024Open access10cites
Assessing antecedents of Google shopping ads intention to purchase: a multigroup analysis of generation Y and ZPublisher siteYoung Consumers Insight and Ideas for Responsible Marketers, Digital Marketing and Social Media
22 Feb 2024Open access34cites
Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communicationsPublisher siteYoung Consumers Insight and Ideas for Responsible Marketers, Digital Communication and Language
1 Jan 2024Open access9cites
Health nonprofit organizations use of social media communication and marketing during COVID-19: A qualitative Technology Acceptance Model viewpointPublisher siteSocial Sciences & Humanities Open, Digital Marketing and Social Media
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