26 Jul 2026Open access
Influence of Brand Image on Fashion Purchase Decisions among Gen Z Students at Lagos State UniversityPublisher siteZenodo (CERN European Organization for Nuclear Research), Generational Differences and Trends
Active, last published 2026
In consumer behavior in brand consumption and identification
Olubusola Temiloluwa
Oyekunle
Scholar“Research focused on Consumer Behavior in Brand Consumption and Identification and adjacent fields.”
Lagos State University
Nigeria
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01 · About the work
What I study
lubusola Temiloluwa Oyekunle is a researcher working on Consumer Behavior in Brand Consumption and Identification. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Olubusola's work has been cited 0 times across 1 active year. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Consumer Behavior in Brand Consumption and Identification×4Generational Differences and Trends×2Education, Sociology, Communication Studies×2Digital Marketing and Social Media×2Consumer Retail Behavior Studies×2
04 · Where I am
Affiliations
Affiliation on published researchLagos State University, NigeriaDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
4 works1 Feb 2026Open access
Influence of Brand Image on Fashion Purchase Decisions among Gen Z Students at Lagos State UniversityPublisher siteZenodo (CERN European Organization for Nuclear Research), Generational Differences and Trends
1 Feb 2026Open access
Digital Marketing, Millennial Decision-Making and Brand Loyalty: A Comparative Study of Nigeria and the United States in FashionPublisher siteZenodo (CERN European Organization for Nuclear Research), Consumer Behavior in Brand Consumption and Identification
1 Feb 2026Open access
Digital Marketing, Millennial Decision-Making and Brand Loyalty: A Comparative Study of Nigeria and the United States in FashionPublisher siteZenodo (CERN European Organization for Nuclear Research), Consumer Behavior in Brand Consumption and Identification
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