9 Jun 2026
Navigating Disciplinary Contradictions in Social Marketing: The DAfSM Framework for Critical AdvancementPublisher siteJournal of Macromarketing, Service and Product Innovation
Active, last published 2026
In technology adoption and user behaviour
Nii Nookwei
Tackie
Scholar“Research focused on Technology Adoption and User Behaviour and adjacent fields.”
University of the Witwatersrand
South Africa3
H-index
47
Citations
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01 · About the work
What I study
ii Nookwei Tackie is a researcher working on Technology Adoption and User Behaviour. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Nii's work has been cited 47 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Technology Adoption and User Behaviour×4Consumer Behavior in Brand Consumption and Identification×3Consumer Retail Behavior Studies×3Customer Service Quality and Loyalty×2Marketing and Advertising Strategies×2
04 · Where I am
Affiliations
Affiliation on published researchUniversity of the Witwatersrand, South AfricaDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
2 works5 Dec 202413cites
Obtaining Premium When Luxury Is Far Away: Masstige's Antecedents, Moderators and ConsequencesPublisher siteInternational Journal of Consumer Studies, Art History and Market Analysis
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