24 Sept 2025
Creating online brand advocates: the roles of consumer-brand commitment and monetary and non-monetary incentivesPublisher siteJournal of Product & Brand Management, Digital Marketing and Social Media
UniversitiesNatasha de Klerk
Active, last published 2026
Natasha de
Klerk
Scholar“Research profile drawn from open scholarly records.”
Vaal University of Technology
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01 · About the work
What I study
research summary for Natasha de Klerk will appear here once their profile is updated.
02 · Reach
Publication output and reach
Natasha's work has been cited 14 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
04 · Where I am
Affiliations
Affiliation on published researchVaal University of TechnologyDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
4 works23 Jul 20251cites
Building brand equity through new product introduction: the moderation mediation effect of brand storytelling and consumer engagementPublisher siteJournal of Product & Brand Management, Digital Marketing and Social Media
2 Dec 2024Open access
Fashion forward: insights into the style choices of South African Generation YPublisher siteProceedings of the International Conference on Contemporary Marketing Issues, Creativity in Education and Neuroscience
8 Oct 202413cites
Succession planning practices and succession success in family-owned businesses: the role of leadership style as internal branding mechanismPublisher siteJournal of Family Business Management, Family Business Performance and Succession
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