7 Sept 2026
Predicting Ghanaian consumers’ behavior towards waste reduction products: An application of the theory of planned behaviorPublisher siteSN Business & Economics, Environmental Sustainability in Business
Active, last published 2026
In entrepreneurship studies and influences
Michael
Addai
Scholar“Research focused on Entrepreneurship Studies and Influences and adjacent fields.”
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01 · About the work
What I study
ichael Addai is a researcher working on Entrepreneurship Studies and Influences. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Michael's work has been cited 112 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Entrepreneurship Studies and Influences×7Digital Marketing and Social Media×5Innovation and Socioeconomic Development×5Diverse Aspects of Tourism Research×3Technology Adoption and User Behaviour×3
04 · Where I am
Affiliations
Affiliation on published researchAccra Technical University, GhanaDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
3 works28 Feb 2025
Enhancing Access to Debt Financing of Women-Owned Micro and Small Enterprises Through Branding EffortsPublisher siteIGI Global eBooks, Microfinance and Financial Inclusion
28 Feb 2025
The Effects of Public Relations, Brand Image, and Identity on Small and Medium-Sized EnterprisesPublisher siteIGI Global eBooks, Digital Marketing and Social Media
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