26 Aug 2026
How Can Influencers Uphold Authenticity and Cultivate Loyalty Amid Commercial Endorsements? The Moderation of Content TypePublisher siteJournal of African Business, Media Influence and Health
Active, last published 2026
In digital marketing and social media
Jerum William
Kilumile
Scholar“Research focused on Digital Marketing and Social Media and adjacent fields.”
Mzumbe University
Tanzania
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01 · About the work
What I study
erum William Kilumile is a researcher working on Digital Marketing and Social Media. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Jerum's work has been cited 61 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Digital Marketing and Social Media×12Consumer Behavior in Brand Consumption and Identification×8Environmental Sustainability in Business×5Technology Adoption and User Behaviour×3Customer Service Quality and Loyalty×3
04 · Where I am
Affiliations
Affiliation on published researchMzumbe University, TanzaniaDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
4 works25 Feb 2026
Winning consumer purchase intent: Why influencer content credibility and social presence matterPublisher siteStrategic Business Research, Digital Marketing and Social Media
18 Nov 2024Open access5cites
Harnessing Swift Guanxi in SMEs: Exploring Trust and Purchase Intention on Social Commerce PlatformsPublisher siteJournal of theoretical and applied electronic commerce research, Digital Marketing and Social Media
6 Nov 2024Open access14cites
The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?Publisher siteJournal of theoretical and applied electronic commerce research, Digital Marketing and Social Media
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