1 May 2026Open access
Impact of Marketing Strategies on The Performance of Medium Enterprises (MES) In South-West NigeriaPublisher siteZenodo (CERN European Organization for Nuclear Research), Business Strategies and Management Research
Active, last published 2026
In auditing, earnings management, governance
Ismaila
Yusuf
Scholar“Research focused on Auditing, Earnings Management, Governance and adjacent fields.”
Kwara State University
Nigeria
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01 · About the work
What I study
smaila Yusuf is a researcher working on Auditing, Earnings Management, Governance. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Ismaila's work has been cited 152 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Auditing, Earnings Management, Governance×6Islamic Finance and Banking Studies×6Corporate Finance and Governance×5Corruption and Economic Development×5Working Capital and Financial Performance×4
04 · Where I am
Affiliations
Affiliation on published researchKwara State University, NigeriaDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
6 works1 May 2026Open access
Impact of Marketing Strategies on The Performance of Medium Enterprises (MES) In South-West NigeriaPublisher siteZenodo (CERN European Organization for Nuclear Research), Business Strategies and Management Research
1 Jan 2026Open access
Influence of Digital Transformation Capabilities on Sustainable Competitive Advantage Among SMEs In Kwara StatePublisher siteZenodo (CERN European Organization for Nuclear Research), Cyberloafing and Workplace Behavior
1 Jan 2026Open access
Influence of Digital Transformation Capabilities on Sustainable Competitive Advantage Among SMEs In Kwara StatePublisher siteZenodo (CERN European Organization for Nuclear Research), Cyberloafing and Workplace Behavior
31 Oct 2025Open access
Development of Churn Prediction System for a Marketing Company Using Machine Learning TechniquePublisher siteEAI endorsed transactions on intelligent systems and machine learning applications., Customer churn and segmentation
1 Jan 2025Open access1cites
Examining the role of conflict management strategies on employee retention: a conceptual approachPublisher siteManagement and Entrepreneurship Trends of Development, Conflict Management and Negotiation
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