5 Apr 20262cites
Why Firms Intend to Adopt ISSB Standards Before Regulation: Evidence From an Emerging Muslim‐Majority EconomyPublisher siteBusiness Strategy and the Environment, Corporate Social Responsibility Reporting
UniversitiesIbtissam Zejjari
Active, last published 2026
In consumer behavior in brand consumption and identification
Ibtissam
Zejjari
Scholar“Research focused on Consumer Behavior in Brand Consumption and Identification and adjacent fields.”
Sidi Mohamed Ben Abdellah University
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01 · About the work
What I study
btissam Zejjari is a researcher working on Consumer Behavior in Brand Consumption and Identification. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Ibtissam's work has been cited 54 times across 3 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Consumer Behavior in Brand Consumption and Identification×3Accounting and Organizational Management×3Corporate Finance and Governance×2Blockchain Technology Applications and Security×2Digital Marketing and Social Media×2
04 · Where I am
Affiliations
Affiliation on published researchSidi Mohamed Ben Abdellah UniversityDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
7 works8 Mar 202511cites
Predicting the determinants of consumer’s intention to boycott surrogate Israeli products – evidence on nonlinear relationships from MoroccoPublisher siteJournal of Islamic marketing, Consumer Behavior in Brand Consumption and Identification
31 Jul 2024Open access25cites
The use of artificial intelligence to advance sustainable supply chain: retrospective and future avenues explored through bibliometric analysisPublisher siteDiscover Sustainability, Sustainable Supply Chain Management
16 Jul 2024Open access10cites
Exploring firm and individual-level determinants of IFRS for SMES adoption in Morocco, a diffusion of innovations’ perspectivePublisher siteCogent Business & Management, Auditing, Earnings Management, Governance
1 Jan 20245cites
Individual Determinants of IFRS for SMEs Adoption Intention in Morocco—A SEM AnalysisPublisher siteStudies in systems, decision and control, Corporate Finance and Governance
1 Jan 2024
Bibliometric Analysis of Artificial Intelligence in Marketing: Revealing Publication Trends Using Bibliometrix R-ToolPublisher siteContributions to management science, AI in Service Interactions
1 Jan 2024
Exploring E-Learning Publication Trends in Moroccan Universities: A Bibliometric Analysis and Forward-Looking PerspectivesPublisher siteExpert Academic Profiles go further
Citation trend analytics, exportable publication records, and direct enquiry routing from industry and funders.
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