7 Sept 2026
The Role of Digital Connectivity in Reducing Poverty in South Africa: A Systematic Literature ReviewPublisher siteActive, last published 2026
In technology adoption and user behaviour
Ephrem Habtemichael
Redda
Scholar“Research focused on Technology Adoption and User Behaviour and adjacent fields.”
North-West University
South Africa
Claim Your ProfileSouth Africa8
H-index
199
Citations
Ephrem has not officially claimed their profile. If you are Ephrem, claim it free.
Claim Your Profile
Pioneer
LOCKED
Pathfinder
LOCKED
Scholar
EARNED
Innovator
LOCKED
Inventor
LOCKED
Catalyst
LOCKED
Expert
UPGRADE
01 · About the work
What I study
phrem Habtemichael Redda is a researcher working on Technology Adoption and User Behaviour. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Ephrem's work has been cited 199 times across 1 active year. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Technology Adoption and User Behaviour×25Customer Service Quality and Loyalty×20Consumer Retail Behavior Studies×15Digital Marketing and Social Media×9Global Financial Crisis and Policies×8
04 · Where I am
Affiliations
Affiliation on published researchNorth-West University, South AfricaDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
4 works19 May 2026Open access
Determinants of mobile money use by the informal sector in a developing economyPublisher siteInternational Journal of Research in Business and Social Science (2147-4478), Microfinance and Financial Inclusion
18 May 2026Open access
Integrating artificial intelligence across the marketing process framework: an empirical study in an emerging economyPublisher siteFrontiers in Communication, AI in Service Interactions
15 Apr 2026Open access
AI-Driven Digital Marketing and Responsible Consumption: The Mediating Role of Marketing Intelligence in Advancing SDG 12Publisher siteSustainability, AI in Service Interactions
Expert Academic Profiles go further
Citation trend analytics, exportable publication records, and direct enquiry routing from industry and funders.
Are you Ephrem?
Claim it to verify your details, connect with industry partners, and explore Fractional Domain Expert opportunities through MARATTO™.
African researchers are full of potential that too often goes unrecognised. Your MARATTO™ profile gives your work the commercial pathway it deserves.
Claim Your Profile
Free to claim · takes a minute to verify it’s you