28 May 2026
Environmental consciousness versus fashionability: Competing identities and the sustainable-fast fashion paradox among Generation Z consumersPublisher siteJournal of Global Fashion Marketing, Environmental Sustainability in Business
Active, last published 2026
In environmental sustainability in business
Asphat
Muposhi
Scholar“Research focused on Environmental Sustainability in Business and adjacent fields.”
University of the Witwatersrand
South Africa11
H-index
499
Citations
Asphat has not officially claimed their profile. If you are Asphat, claim it free.
Claim Your Profile
Pioneer
LOCKED
Pathfinder
LOCKED
Scholar
EARNED
Innovator
LOCKED
Inventor
LOCKED
Catalyst
LOCKED
Expert
UPGRADE
01 · About the work
What I study
sphat Muposhi is a researcher working on Environmental Sustainability in Business. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Asphat's work has been cited 499 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Environmental Sustainability in Business×25Consumer Behavior in Brand Consumption and Identification×15Environmental Education and Sustainability×12Consumer Retail Behavior Studies×11Sustainable Supply Chain Management×9
04 · Where I am
Affiliations
Affiliation on published researchUniversity of the Witwatersrand, South AfricaDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
5 works9 Dec 20242cites
Navigating the Paradox: Materialism, Sustainable Practices and Well-Being in Emerging MarketsPublisher siteThe Journal of Environment & Development, Environmental Sustainability in Business
18 Mar 2024Open access1cites
Status of Sustainability Management Education in African MBA Programmes: A Web-based Research ApproachPublisher siteAustralian Journal of Environmental Education, Sustainability in Higher Education
1 Jan 20245cites
Sustainable Development Goals Mirage in African Economies: Reconciling the Competing Interests of Materialism, Sustainable Consumption and Well-BeingPublisher site1 Jan 20243cites
(Dis)engaging with green hotels: behavioural reasoning, willingness to pay and patronage intention: a developing country perspectivePublisher siteInternational Journal of Tourism Policy, Diverse Aspects of Tourism Research
Expert Academic Profiles go further
Citation trend analytics, exportable publication records, and direct enquiry routing from industry and funders.
Are you Asphat?
Claim it to verify your details, connect with industry partners, and explore Fractional Domain Expert opportunities through MARATTO™.
African researchers are full of potential that too often goes unrecognised. Your MARATTO™ profile gives your work the commercial pathway it deserves.
Claim Your Profile
Free to claim · takes a minute to verify it’s you